Thu, Dec 18, 2025

Most longtime OSU fans know Donovan Woods as the youngest son in a famous football family. Today, he represents the Cowboys in a different way. After working for his NFL opportunity, Woods’ team mentality guided him back home, where his marketing degree has proven useful through 12 years at the OSU Foundation.

Tue, Dec 09, 2025

The Spears School of Business was well-represented at Oklahoma State University’s 2025 University Awards Convocation. The annual ceremony honors faculty, staff and administrators who go above and beyond to propel OSU forward.

Tue, Nov 04, 2025

Dr. Yuechen Wu, an assistant professor in Oklahoma State University’s Spears School of Business, researches the impact of social context on our perceptions of consumer recommendations. Her findings indicate solo consumers are often perceived as more interested in an activity and attuned to its quality than accompanied consumers are, therefore holding more influence as reviewers.

Tue, Nov 04, 2025

Oklahoma State University’s Brand Squad welcomed six members of the Oklahoma City Thunder in mid-October for a panel discussion focused on sports marketing, media and career development.

Thu, Oct 30, 2025

The OSU Competitive Sales Team has experienced rapid success since its official debut in 2024. This school year, the team is preparing for an ambitious competitive slate, starting with the International Collegiate Sales Competition from Nov. 5-8 in Orlando, Florida.

Wed, Oct 22, 2025

The Oklahoma State University Alumni Association has selected 10 Spears School of Business students as Seniors of Significance for the 2025-26 academic year.

Tue, Sep 02, 2025

Lucas Elwell, vice president of credit risk management at MidFirst Bank, is receiving one of three Spears Business Outstanding Young Alumni awards in October. A passionate advocate for higher education, Elwell is making a difference for OSU students.