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2017 Oklahoma Economic Outlook Conference to focus on trajectory of state’s energy industry

Thu, Oct 20, 2016

The Oklahoma State University Center for Applied Economic Research and Spears School of Business will host the 2017 Oklahoma Economic Outlook Conference on Dec. 6 at the Metro...

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Spears School management sustainability, entrepreneurship double-major has big goals

Tue, Oct 11, 2016

She’s a 20-year-old brown-eyed Oklahoma State University junior ready to take on the world. Wichita, Kansas native Ashley Shannon is a management sustainability and entrepreneurship double-major with a minor in international studies.

School of EntrepreneurshipSpears School of BusinessBusiness
Similarities vs. differences – which appeals to us more?

Wed, Oct 05, 2016

You’re on a diet and trying to kick potato chips from your snacking habits, so you reach for the kale chips instead. After crunching into the kale chips, even though they are salty and crunchy just like potato chips, you’re not quite satisfied. Why not? Oklahoma State University assistant professor of marketing Zachary Arens focuses on the reasons why substituting similar items doesn’t seem to satisfy.

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